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DOUGHNUT PLANT X CHASE FOR BUSINESS

We created a product and campaign for Doughnut Plant. Known as THE RIPPLE, it became one of the years biggest food crazes. What people didn’t realize until later is that it was actually a stunt for a banking card.

T H E R I P P L E

 
 

Once we made it famous, we revealed the secret to it’s success through film and evolving OOH.

 
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